Here’s the thing about building a quality website: just like you wouldn’t want a house just to look at, an effective website should do more than just look good. The best websites serve a purpose so valuable, that the cost of the website means little in the long run. This Delta Star Digital Marketing case study is from a project we did with a local therapist who was looking for a website. She invested in a website; it was one of the best investments she’s made in her practice so far.
At a Glance
Rizzo Psychological Services (RPS) is a psychotherapy private practice that works with individuals, couples, and families and offers a range of psychotherapeutic services to address client issues. RPS generates revenue through procuring and retaining active clients.
The goal of the project was to build a website that captures leads and provides valuable information about the practice.
PROJECT DURATION: March 2022
Roles Fulfilled
- Website building
- Web design
- Copywriter
- Photography
- Graphic design
- Logo design
- SEO
Background
RPS is the recently established private practice of Dr. Julia Rizzo. Offering a variety of psychotherapeutic services, Dr. Rizzo reached out to Delta Star shortly after establishing her practice to build a website.
Dr. Rizzo wanted to establish an online presence to help attract clients to her practice; however, like many therapeutic practices, wanted to maintain minimal exposure to stay within the governing parameters of the American Psychological Association (APA) and preserve client integrity and confidentiality.
Diagnosing the Problem
Dr. Rizzo’s key issue was the need for a website to inform clients about her practice and to capture leads interested in therapy. The design of the website was critical–in the simplicity the client asked for, in its reflection of a therapeutic atmosphere, and in funneling of clients toward the lead capture consultation form
Strategic Solutions
Strategies employed to promote lead capture
- Designed each webpage to flow toward consultation form
- Conducted internal SEO to optimize website for local Google keyword searches
Strategies employed in website design
- Organized photoshoot to feature Dr. Rizzo’s likeness directly on the website
- Created brand logo to add legitimacy, set website apart from others in the industry, and set stage for future branding endeavors
- Employed clean, modern web design with nature aesthetics to communicate professionalism and mindfulness
Key Insights & Results
- To date, the RPS website has generated an ongoing lead value of more than $13,000 within the first 9 months
- That’s more than 10x Return on Investment within the first 9 months
- Website has been first point of contact for exclusively high-quality leads since going live
Key Takeaways
- This is a great example of basic website value: building a simple website, when thoughtfully designed, can quickly produce a substantial Return on Investment
- A prime case study in the importance of a website as a popular point of first contact for many leads and clients
